‘I can’t read grids,’ is something that I heard today. And it’s true: many of us take a look at a spreadsheet and just see a giant pool of figures. What’s meaningful? What’s best disregarded. How does row A actually compare to row C?
One of the easiest ways to make a giant lump of data immediately more accessible to a wider audience is presenting it as a graph or two. Excel can make some excellent looking graphs with a few clicks of the mouse. And Illustrator, once you figure out how it all works, can make absolutely beautiful graphs of all sorts.
Sometimes it’s worth going a step or two further and introducing a full-on infographic.
What is an infographic?
An infographic is a visually engaging way of displaying data. It can be something as simple as showing a few numbers proportionally sized next to each other, like a big 100% next to a 50% that’s half the size. Or it can be a beautifully complex visual story, almost like something out of a Richard Scarry book.
When should you use an infographic?
Whenever you want to present complex data in an engaging way. Whenever you want to make an impact with your audience.
Who makes infographics?
Infographics are generally a collaborative effort between researchers, designers and editorial folk. The Creativity Club is very experienced in designing infographics, and can help advise on the other aspects.
Get in touch to find out how we can help make your data more engaging for your audience.
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